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Bahamas engages new agency to promote travel to the islands

NEW YORK, USA — Weber Shandwick, a leading global communications and engagement firms, has been chosen by the Bahamas ministry of tourism to provide communications support in the US and Canada, as well as project work in the UK and Latin America.

In May of this year, Dionisio James D’Aguilar was named minister of tourism, taking charge of one of the most crucial portfolios in The Bahamas. Together with Weber Shandwick, his team takes on the challenge of effectively promoting the 16 islands, which comprise a uniquely varied vacation option for travelers.

Weber Shandwick will work with the ministry of tourism team on a comprehensive strategic program to market the islands. In addition to benefitting from the agency’s previous 18 years of work for the destination, The Bahamas program will center on an integrated approach enabling the destination to reach consumers with greater efficiency and effectiveness.

“The ministry of tourism actively promotes the distinctive beauty, culture and character of 16 of our 700 islands for tourism. This array of choice is a complex marketing challenge that drives us to deliver creative storytelling,” said Joy Jbrilu, director general, Bahamas ministry of tourism. “We are looking forward to partnering with Weber Shandwick, leveraging their experience with the destination, their creativity and the industry-leading expertise they bring to this work.”

Weber Shandwick is a leader in creating programs that grab consumer attention and communicate with them in ways that are relevant to their lives. The agency’s integrated execution ensures that clients reach consumers on the channels and devices that drive business.

The Bahamas program will be led by Weber Shandwick’s Travel & Lifestyle practice, which has been recognized for award-winning work, including Bronze Anvils, Big Apple awards and HSMAI Platinum awards for past Bahamas ministry of tourism programs. Beyond awards, the agency’s work for the Mexico City Tourism Promotion Fund has contributed to an increase of tourism of more than 11% in two years, without the support of paid advertising.

“Weber Shandwick is excited to return to work with The Bahamas ministry of tourism, and we look forward to another outstanding collaboration. We’ll bring our travel expertise, creative resources and digital programs to bear in order to bring value – and tourism – to The Bahamas,” said Alice Diaz, executive vice president, Travel & Lifestyle, Weber Shandwick.